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ANTI-AGING

9 Best Tinted Lip Balms for Equal Parts Moisture and Color

September 10, 2025

The Goldilocks option of lipsticks and lip balms.

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ANTI-AGING

Katie Holmes's Fishtail Braid Is So Back-to-School Coded — See Photo

September 10, 2025

Finally, some realistic everyday hair inspo from a celeb.

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ANTI-AGING

9 Best Aveda Products That Bring the Salon to You

September 10, 2025

These formulas work hard and smell even better.

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ANTI-AGING

The 2025 Fragrance Box is Basically a Mood Board You Can Spritz

September 10, 2025

Eight luscious scents perfect for the fall transition–and guaranteed to be part of every beauty & fashion editor’s fragrance wardrobe.

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ANTI-AGING

8 Best Tubing Mascaras That Offer All The Length, Without The Mess

September 10, 2025

For lashes that stay lifted from morning coffee to last call.

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ANTI-AGING

Allure Shopping: Discover New Hair, Skin Care, and Makeup Products

September 9, 2025

What’s new. What’s trending. The products our editors love right now.

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ANTI-AGING

Only Emily Blunt Could Make a Hot Pink Manicure Look Demure — See Photos

September 9, 2025

Even while wearing a sheer, black, lacy halter top.

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ANTI-AGING

5 Best At-Home Lash Extensions That Actually Last for Weeks

September 9, 2025

Flutter away.

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ANTI-AGING

6 Best Lip Masks for a Soft, Plump, and Flake-Free Feel

September 9, 2025

Smooth away chapped lips with these moisturizing treatments.

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ANTI-AGING

Selena Gomez Has Hair Down to Her Butt on the “Allure” Best of Beauty Issue—See the Photos

September 9, 2025

It just keeps going and going and going…

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ANTI-AGING / September 3, 2022

ColourPop x Harry Potter Collection… Yer a Disappointment, ColourPop

ColourPop has made the deeply upsetting decision to release a collection in collaboration with Harry Potter in the year of 2022, years after…

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ANTI-AGING / April 25, 2022

A look into Bite Beauty's rebrand – is anything going right?

Once upon a time, Bite Beauty was a brand that I looked forward to reviewing, and while their line-up was more limited in…

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ANTI-AGING / November 3, 2020

Curate a Makeup Collection You Love with More Mindfulness (2022 Guide)

If you find yourself prone to purchasing on impulse or often feel like you purchase products that are well-reviewed, popular, or buzzed about…

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ANTI-AGING / November 3, 2020

How-to Buy Less Makeup: Guide to Makeup No-Buys & Low-Buys (2022)

With the beauty industry releasing more and more products and with greater accessibility to those launches, it’s no surprise that some have felt…

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ANTI-AGING / June 11, 2020

How to Write a Helpful Review

Last week, we chatted about “what makes you leave a review on a product” and “what research do you do before purchasing” and…

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ANTI-AGING / June 9, 2020

How Beauty Brands are Committing to Change + Next Steps

As brands have released statements over the last week, along with follow-up statements about where they’re positioned today and what steps they’re taking…

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ANTI-AGING / June 5, 2020

Complexion Still has Room for Improvement

First and foremost, consistency is really key in determining whether a brand understands the need for diversity or is only doing it because…

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ANTI-AGING / June 3, 2020

How the Language of Beauty Needs to Change

The language we use is important and has consequences.  Adjusting our language (or being aware of the impact of language) is a way…

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ANTI-AGING / June 3, 2020

How the Language of Beauty Needs to Change

The language we use is important and has consequences.  Adjusting our language (or being aware of the impact of language) is a way…

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Recent Posts

  • 9 Best Tinted Lip Balms for Equal Parts Moisture and Color
  • Katie Holmes's Fishtail Braid Is So Back-to-School Coded — See Photo
  • 9 Best Aveda Products That Bring the Salon to You
  • The 2025 Fragrance Box is Basically a Mood Board You Can Spritz
  • 8 Best Tubing Mascaras That Offer All The Length, Without The Mess

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